We have just begun our Search Engine Optimization (SEO) and social marketing experiments. There is a lot involved, from recording the podcast to publishing it. We got a good cadence going where we publish every week or every two weeks, depending on our capacity. We iterated to find a formula where we got so good at finding people who know their stuff. So we combined podcast onboarding with sales outreach. Over time, we experimented with outreach/sales and realized that it was an excellent opportunity to interview people and show them a demo of the product we are building. The experts we bring on also help shape the product we build. Some of which turn into a podcast hosted by Dwayne Samuels. We conduct many interviews weekly for product discovery and market research. So for us, we are contributing back to the knowledge pool and helping those that come after us. The team is originally from the third world, where access to modern tech knowledge is mainly from these forms of media. So we started our podcast some time ago to interview Product Managers who understand what it is like being experimental. Why Podcasting?Īfter talking to many product folks, we realized that this knowledge should be made public. Importing our podcasts from an RSS feed into Contentful and why. How we synchronized our podcast hosted on Anchor.fm with our website datastore, Contentful. Tools: Anchor.fm by Spotify, Gatsby, Contentful, Netlify
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